• Raise the bar

    PERFORMANCE YOU CAN FEEL

    Lead a healthier, more fit life by

    making exercise easier and more enjoyable.

    minoTOR™ is a ready-to-drink, premium sports supplement
    that promotes energy, endurance, strength, and recovery.

    Learn more

 

 

Our goal is to pursue and promote healthier lives and better physical performance through fitness, education, and proven nutritional science.

 

 

 

Problem

//// Sports drinks are largely ineffective

 

Problem

This generation of consumers are actively seeking healthier alternatives that get results.  Currently, there is a void in the market.

Powders – are messy and don’t mix well, leaving sediment, foam, and lukewarm contents.
Pills – are large, bulky, require copious amounts of water and have low bioavailability.
Energy drinks – contain excessive amounts of caffeine that cause diminishing returns and “crashes.”
Hydration drinks – are only part of the solution and often contain ingredients that counter recovery, misleading consumers.

Solution

//// Performance you can feel!

 

minoTOR™

ENERGY TO RISE TO THE OCASSION

Get up and get out there! Push beyond what you thought was possible! minoTOR™ provides energy through “Better Body Functionality.” O2 is utilized more efficiently, lactic acid buildup is reduced, and overall RPE is improved making activities “feel” easier.

ENDURANCE TO THE END

Our formula is designed to help you power through your most intense training sessions. minoTOR™ with Beta-alanine and Sustamine™ is perfect for endurance athletes looking to maximize performance.

Finish strong!

STRENGTH TO OVERCOME

Sometimes it all comes down to pure strength, heart, and who wants it more. The BCAA’s in our hand selected formula give you that surge of power when you need it most.

Nothing stands in your way with minoTOR™.

FUEL TO RECOVER

Victory is no easy task.

Even champions need to recover. After you’ve left it all on the field, minoTOR™ with Sustamine™ gets you back in the game and ready to defend your crown!

Fill the void with an effective product.

“Our design bridges traditional categories, and just flat out works!”

 

4.2g AMINO ACIDS

With our highly effective formula, your most intense training sessions don’t stand a chance!

50 CALORIES PER SERVING

minoTOR™ integrates perfectly with training regimens and nutritional meal plans.

NO ARTIFICIAL COLORS OR FLAVORS

No filler, no fluff, no maltodextrin. We didn’t see any reason to add unnecessary ingredients.

Benefits

  • Increase Energy

    minoTOR™ is energy through better body functionality. O2 is utilized more efficiently, lactic acid is reduced, and overall RPE is improved making activities “feel” easier

  • Buffer Lactic Acid

    Beta-alanine increases training capacity and allows you to train harder, longer. Increases in Carnosine levels buffer lactic acid, reducing muscle fatigue and improving endurance

  • Improve Oxygen Utilization

    Our formulation of amino acids, beta-alanine, and B vitamins have been designed to boost performance, increase oxygen uptake, and promote lean body mass

  • Promote Muscular Growth

    BCAA’s are metabolized through oxidation, which produces ATP (cellular energy). ATP fuels muscle contractions that have a proven, positive impact on muscular growth

  • Accelerate Recovery

    Sustamine™ works on multiple levels to help rehydrate the body and sustain energy levels during exertion.* [Effective for] hydration, endurance and recovery*

  • Increase Metabolism

    BCAA’s can have a positive effect on fat loss. As they metabolize, they spare glycogen and spur fat loss. BCAA’s help build muscle, and burn fat

 

Our formula was hand selected to create the most effective, synergistic product possible.

Competitive Advantages

Good products are bought not sold. However, a good product sells itself and the best products, are designed from the ground up through innovation, determination, and passion; that powerful, driving force that allows us to create, be, or do something amazing!

MASS APPEAL

minoTOR™ is an evolved product that is transforming the industry, combining a world class formula with mass casual appeal.

EFFECTIVE FORMULA

Precision dosages provide better body functionality. When compared to other products, minoTOR™ is in a class all its own.

HIGH BIOAVAILABILITY

Free form amino acids and Sustamine™ increase nutrient absorption, making minoTOR™ even more effective.

COMMUNITY

Fitness and health awareness are at an all time high. We plan to listen, engage, interact, and align ourselves with our community.

About us

Our founding members have been involved in varying degrees of startup businesses. They include business concept, pilot and production, financial management, marketing and sales. Our founders have also worked with each other for 8+ years as consultants in the IT industry that dealt with enterprise level corporations, in which they were required to manage projects, timelines, schedules, and technologies.

THOROUGH, PRECISE, AND ORGANIZED

We have the necessary skills and knowledge to carefully analyze our entire business and its model and create detailed process structures that will help to streamline our business and create efficiency and productivity.

SHARED INTEREST IN HEALTH AND FITNESS

Our combined experience and network has allowed us to deliver a superior product. We run, hike, bike, play sports and go to the gym. We are passionate about minoTOR™, and we stand behind it with pride and confidence.

  • Brian

    Brian Grabowski

    G3 Labs, Inc. - CEO, President, & Co-Founder

    “You get out of life what you put into it.”

  • TJ

    TJ Gluvna

    G3 Labs, Inc. - Vice President & Co-Founder

    “Great things are done when men and mountains meet.”

Market opportunity

//// Functional beverage sales account for 48.9% of $118.3B

Disrupt the market

Consumers are actively seeking healthier alternatives in all beverage categories. minoTOR™ is a category creator in the health and wellness sector of the functional beverage industry.

Market segments of the functional beverage industry are divided into four parts. minoTOR™ will operate in Health and Wellness.

There is an opportunity to reach consumers across multiple categories, making minoTOR™ a desirable beverage for the entire marketplace.

Health and wellness beverages account for 62% of the market share and is poised for growth

Global projections show functional beverages exceeding $78B by 2015 Functional beverage consumers are

24-35 years old, well educated, and have disposable income

Comparison

//// Hand Selected Ingredients

Our ingredients list is impeccable. After completing a thorough investigation on our major competitors and researching our ingredients we have created a powerful, scientifically proven, results oriented, formula that will take the industry to new heights.

  • Benefits

    Increase Energy
    Buffer Lactic Acid
    Improve O2 Utilization
    Promote Muscular Growth
    Accelerate Recovery
    Boost Metabolism
    Hydration

  • “Energy” Drinks

    YES




    YES

    YES

  • “Sports” Drinks

    YES


    YES

    YES

  • minoTOR™

    YES
    YES
    YES
    YES
    YES
    YES
    YES

Never before have these ingredients been combined in a cold, refreshing, ready to drink formula.

 

Market strategy

//// How we make money

3 Distinct Revenue Streams

Men and women engaged in physical activity will supplement their daily routines with minoTOR™ ~5/week.

DISTRIBUTION – Heely, McClane
CONSUMER – Civil, Convenience, Grocer, Pharmacy
RETAIL – Local, Online

Revenue details

Profit margins will vary between revenue streams. As health and fitness become a sustainable lifestyle, the lifetime sales value of an average customer will exceed ~$1K/year. Our largest local gym has over 17,000 members. If only half drank minoTOR™ our sales would exceed ~$8M/year (from one gym in one city, in one state, in one region).

Consumer Retail Distribution
Margin $2.55 $0.85 $0.35
Retail $3.49 $3.49 $3.49
Unit $0.94 $0.94 $0.94
Price Point $3.49 $1.79 $1.29

Sales strategy

Global

Our sales structure and strategy will adhere to a well defined governance and taxonomy that will allow us to create efficient, repeatable processes, with the flexibility to adapt easily.

Regional Sales Territory Design

Targeted Demographics

Geographic Locations by Activity Level

Competitive Compensation Structure

Change the structure…

Change the behavior

Growth metrics

We are headquartered in Arizona and will target Phoenix, Scottsdale, and Tempe.

Growth Metrics

Funding will facilitate production at economics of scale, sales teams,and event reps. The pilot launch will target select, active, demographics in key geographicallocations. Organic growth will occur through the Southwest, West, Northwest, and North regions.

Metrics must be met or exceeded

in each region.

Sales Forecasts

3 Months Operating Expenses

$50K Inventory

Initial launch locations: Arizona, California, Oregon, Colorado

Map

 

Demographics

//// Train harder, longer

by making the things you love to do easier. When meeting challenges head on becomes easier, it also becomes more fun, which allows you to lead a healthier lifestyle. minoTOR™ was designed for the athlete in all of us!

CTA

//// Promotion and advertising

Branding and Identity Management are essential to our success. Our goal is to transform minoTOR™ into a lifestyle that can be seen, heard, and worn.

 Billboard

Strip

Investment

//// Product launch date is Q3 of 2014

(w/6-8 week lead time for production)

We believe we’re on to something great and we hope that you do too…if so, we need your help to make it happen. While we do require funding, we are more interested in building relationships with people, NOT just transactions. We’re looking to build a community driven by purpose and network with as many likeminded people as possible. If you believe in our product as much as we do we need your support. Thank you!

 

Series A
$150K for 10% Preferred Stock

Series B
$500K for Calculated % Common Stock

Use of funds
Product – $100K
Marketing – $25K
Sales – $25K

KEEP IN TOUCH

PO Box 1137 Phoenix, AZ 85001

[email protected]

www.drinkminotor.com